Strategy, leadership, and innovation for the future of the sports industry.
New revenue models, new formats, and new fan and ownership expectations require new thinking. SPORTEVER works with clubs, leagues, federations, investors, and sports companies that want to move faster, operate smarter, and build for the long term.
SPORTEVER is a collective of professionals that combine executive experience, an entrepreneurial mindset, and deep knowledge of the sports ecosystem to support transformation across the industry.
Our focus is simple: better leaders + better ideas + optimal execution = successful sports businesses
We advise sports organizations on strategy, growth, and transformation.
An outside-in perspective, grounded in real executive experience.
The future of sports organizations depends on the quality and personality of its leaders.
We help organizations identify, develop and empower the next generation of leaders.
We invest in ventures (seed capital and Series A) in the sports industry.
Capital, experience and network to propel ventures to the next phase of maturity.
We work where strategy meets execution — with leaders who want to build organizations that perform on and off the field.
Role: Investor and Strategy Director
BEAT Cycling Club is a member-owned professional cycling team and community based in the Netherlands, uniting amateur riders and pro athletes under a shared club structure where members co-own and support the racing program.
The club competes at UCI Continental level across road and track disciplines, develops young talent through its pathway programs, and engages its global membership with events, training camps, branded apparel, and a strong digital community — pioneering a new model where fans are also stakeholders in professional cycling.
Role: Investor and strategic advisor
Everesting is a global endurance sports brand and community best known for creating and organizing the “Everesting” challenge, where cyclists, runners, and other athletes repeatedly climb a single hill until they accumulate 8,848 vertical meters — the height of Mount Everest.
The company operates official events and world championships, maintains a global Hall of Fame and rankings platform, develops challenge rules and formats, and offers training content, community engagement, branded merchandise, and endurance-focused travel experiences such as guided cycling tours in destinations including the Alps, Pyrenees, and Himalayas. Everesting has evolved from a niche cycling challenge into a broader participation sports platform focused on extreme climbing achievements and endurance culture.
Entrepreneur · Executive · Investor
David Plink is an entrepreneur and executive with more than 25 years of experience in building and leading international businesses.
As CEO of a global HR and technology company, he scaled the organization from €4 million to €48 million in revenue, from 9 to 130 countries, from 40 to 250 people. With consistent growth and strong profitability, coupled with both a high NPS and employee engagement.
Throughout his career, he has focused on strategy, talent, and innovation. Sport has always been a personal constant, shaping his view on performance, leadership, and long-term success.
Through SPORTEVER, David advises sports organizations, develops leaders, and supports new ventures that aim to strengthen the business side of sport.
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